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We have recently been highlighting how loyal insurance consumers are hit with outrageous premium rises – and your response has been huge. Here are just a few examples showing how insurers see unsuspecting older people as fair game


We have recently been highlighting how loyal insurance consumers are hit with outrageous premium rises – and your response has been huge. Here are just a few examples showing how insurers see unsuspecting older people as fair game


There can be no argument that the home insurance industry is engaged in the cynical exploitation of elderly customers, writes Patrick Collinson.

The evidence is overwhelming – just look at the letters below. As is the fact that every company – mutual, cooperative, shareholder, specialist – is in on the game. They have all been seduced by a business model which amounts to offering a teaser rate, then stitching up unsuspecting older customers for years afterwards with absurd premium increases.

When the cry goes up of “How do they get away with it?”, the answer is simple: because they can. There is nothing illegal going on, after all. Every customer has the chance to reject a premium and shop around for a better deal.

But it is fatuous to suggest a 92-year-old with arthritic fingers and macular degeneration should be surfing comparison sites through an iPad app. More importantly, I wonder if these companies really are within the law. Customers are told at renewal that they are, once again, enjoying a “competitive” deal with “great value” insurance. But when an insurer claims this while charging £700 for a policy that costs £150 somewhere else, it’s a lie. And under the Consumer Protection from Unfair Trading Regulations 2008, deliberate mis-selling like this is a criminal offence.

. NS, Berkshire

My premium went up 1,184%

My sister and I own a cottage as a second home inherited from our parents. For some reason neither of them had bothered to insure it, and so when it passed to us we looked to put at least buildings insurance in place. We found very few insurance companies willing to insure it, including the companies which insured our own homes. However, a firm called Home Protect would and in November 2012 charged us £195.92 for buildings cover, with an increase of 3.6% and 5% for the following two years.


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